ADDRESSABLE TV TERMS

UNDERDELIVERY ON ADDRESSABLE TV

Settlements of Addressable TV campaigns are always calculated according to TV 2’s figures.

In the case of underdelivery, the following options are offered:

  • Campaign goes online again and is delivered finished as soon as possible.
  • The underdelivery is transferred to a future campaign. TV 2 Traffic can approve that airings are converted to another digital product if the stock situation permits it.
  • The airings are placed in the bank and used for a future digital campaign.

THE BANK, ADDRESSABLE TV AND DIGITAL

In 2021, the bank is only used for the value of any underdeliveries and adjustments. For the transfer of underdeliveries to the bank, a minimum amount of DKK 2,000 applies and receivables of less than DKK 2,000 lapses. Any banks deposits must be spent no later than 30 November 2021, and only any underdeliveries from December 2021 can be transferred to 2022.

All bank deposits that are used on campaigns in 2021 will be deducted from the invoice.

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.

ADDRESSABLE TV - MOVING AND CANCELLATION

Relocation, downgrading and cancellation must be done in writing. Addressable TV commercial broadcast time is not transferable

 

RULES FOR MOVING ADDRESSABLE TV CAMPAIGNS

It is possible to move campaigns free of charge up to four business days before the start date of the campaign - as long as it involves an identical campaign (i.e., the same budget, same advertised product, etc.).

If the transfer is requested later than four working days before the start date of the campaign, a fee of 20% of the turnover will be charged.

 

RULES FOR REDUCING ADDRESSABLE TV CAMPAIGNS

Booked Addressable TV campaigns can be reduced free of charge up to two weeks before the start date. For reductions of more than 50% of the initial budget, a fee of 20% of the reduced campaign budget will be charged.

If the reduction is carried out sooner than the two weeks and up to four business days before the start date of the campaign, a fee of 20% of the reduced campaign budget will be charged.

If the reduction occurs sooner than four business days before the start date, a fee of 50% of the reduced campaign budget will be charged.

If the reduction occurs on the same day or the day after the start of the campaign, a fee of 70% of the reduced campaign budget will be charged.

 

RULES FOR CANCELING ADDRESSABLE TV CAMPAIGNS

Booked Addressable TV campaigns can be cancelled up to two weeks before the start date for a fee of 20% of the originally booked campaign budget.

If the cancellation is carried out sooner than the two weeks and up to four business days before the start date, a fee of 30% of the cancelled campaign budget will be charged.

If the cancellation occurs sooner than four business days before the start date, a fee of 50% of the cancelled campaign budget will be charged.

If the cancellation occurs on the same day or the day after the start of the campaign, the entire value of the cancelled campaign budget will be charged.

 

GUIDELINES FOR PURCHASE VIA PROGRAMMATIC GUARANTEED

It is not possible to reserve showings when purchasing Addressable TV via the Programmatic Guaranteed platform.

Programmatic Guaranteed proposals must be approved no later than 7 days after they are sent for approval to the buyer.

If the proposal is not accepted by the buyer within the 7-day deadline, TV 2 reserves the right to cancel the proposal in question and sell the inventory to another party.

 

The moment a programmatic guaranteed proposal is accepted by the buyer, general prices and conditions regarding moving, reduction, and cancellation of campaigns apply.

 

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.