ADDRESSABLE TV CONDITIONS

SUB-DELIVERY ON ADDRESSABLE TV

The execution of Addressable TV campaigns is always calculated in proportion to TV 2's numbers.

In case of sub-delivery, the following options are offered:

  • The campaign goes live again and is delivered as soon as possible.
  • The sub-delivery is stored in the bank and used for a future digital campaign.

THE BANK, ADDRESSABLE TV AND DIGITAL

In 2022, the bank will be used only for the value of any sub-deliveries and adjustments. For sub-deliveries transfers to the bank, a de minimis limit of DKK 2,000 applies, and receivables of less than DKK 2,000 are cancelled. Deposits in the bank must be used by 30 November 2022, and only any sub-deliveries from December 2022 can be carried over to 2023.

All bank deposits used on campaigns in 2022 will be deducted from the invoice.

ADDRESSABLE TV - RESERVATIONS, REMOVAL, AND CANCELLATION

Moving, downgrading, and cancellations must be made in writing. Addressable TV advertising airtime is not transferable.

 

RULES CONCERNING THE RESERVATION OF ADDRESSABLE TELEVISION CAMPAIGNS 

Reservations of Addressable TV campaigns must be made in writing and can only be made at IO purchases. 

Once a reservation has been made, a binding booking must be made within 14 days thereafter.
If a reservation is not converted into a booking by then, TV 2 reserves the right to cancel the reservation and sell the inventory to another party. 

 

RULES ON MOVING ADDRESSABLE TELEVISION CAMPAIGNS

Campaigns can be moved freely up to four working days before the campaign start date - as long as the campaign is identical (i.e. same budget, same advertiser product, etc.).

If the move is requested later than four working days before the campaign start date, a fee of 20% of the budget will be charged.

 

RULES ON DOWNSCALING ADDRESSABLE TV CAMPAIGNS

Booked Addressable TV campaigns can be downscaled until two weeks before the start date. In the case of a downscaling of more than 50% of the original budget, a fee of 20% of the downscaled campaign budget is payable.

If a downscaling is made later than the two weeks and up to four working days before the campaign start date, a fee of 20% of the downscaled campaign budget will be charged.

If the downscaling occurs later than four working days before the start date, a fee of 50% of the downscaled campaign budget will be charged.

If the downscaling occurs on the same day or the day after the start of the campaign, a fee of 70% of the downscaled budget will be charged.

 

RULES ON CANCELLATION OF ADDRESSABLE TV CAMPAIGNS

Booked Addressable TV campaigns can be cancelled up to two weeks before the start date for a fee of 20% of the originally booked campaign budget.

If a cancellation is made later than two weeks and up to four working days before the start date, a fee of 30% of the cancelled campaign budget will be charged.

If the cancellation occurs later than four working days before the start date, a fee of 50% of the cancelled campaign budget will be charged.

If the cancellation is made on the same day or the day after, the full value of the cancelled campaign budget will be paid.

 

GUIDELINES FOR PURCHASES VIA PROGRAMMATIC GUARANTEED

It is not possible to reserve views when purchasing Addressable TV via the Programmatic Guaranteed platform.

Programmatic Guaranteed proposals must be approved within seven days after they are sent for approval to the buyer.

If the proposal is not accepted by the buyer within the seven-day period, TV 2 reserves the right to cancel the proposal and sell the inventory to another party.

The moment a programmatic guaranteed proposal is accepted by the buyer, general prices and conditions apply with regard to moving, downscaling, and cancelling campaigns.

 

Subject to change without notice - including printing errors, price changes, and out of stock.