IMPRESSION PACKAGES & CONTACT PRICES

The price for 1,000 views in 2021 is considered as a negotiated offer that is agreed with TV 2 in accordance with the annual agreement. For advertisers who do not have a timely annual agreement in place, a negotiated offer for 1,000 views (CPM price) is made ad-hoc before the start of the campaign.

CPM PRICE MODEL

The price that a given campaign is purchased for depends on which channel delivery is requested, which month the campaign is to be run in, and which TV 2 exposure product has been selected.

The CPM price agreed for 2021 thus forms the basis for the final CPM price at campaign level.


CPM offer x selected product x month advertised x choice of delivery (Zulu/Charlie) x Selected length of spot = Final CPM

The negotiated offer (CPM) is multiplied by 4 different indexes, depending on the the selected product, the month of advertising, choice of delivery and selected spot length.

IMPRESSION CAMPAIGN DELIVERY FOR 2021

Impression campaigns are delivered across TV 2's channels. The exact delivery depends on the delivery options chosen. For delivery on TV 2 with Charlie or TV 2 with Zulu, campaigns will be delivered on each of TV 2, TV 2 regional channels, FRI, Sport, and Sport X, plus either Zulu or Charlie. Impressions purchased for Charlie are delivered solely on Charlie, and only on pure impression campaigns (i.e., not 3-1, Off-prime, or Classic).

DELIVERY SELECTION

ZULU / CHARLIE

INDEX 2021

TV 2 w. TV 2 Charlie

94

TV 2 w. TV 2 Zulu

115

Charlie

94

MONTHLY INDEX

MONTH

INDEX 2021

START WEEK 2021

January

73

1

February

78

5

Marts

89

9

April

110

13

May

120

18

June

105

22

July

67

26

August

103

31

September

120

35

October

124

40

November

122

44

December

93

48

PRODUCT INDEX

PRODUCT 2021 Index
TV 2 Exposure 125
TV 2 Exposure 3:1 105
TV 2 Classic 98
TV 2 Exposure Off-prime 82
TV 2 Exposure 3:1 Off-prime 73

TV 2 reserves the right to adjust the above index by up to 10 index points.

STACKING PROCESS

After the monthly booking deadline, all exposure campaigns are stacked according to contact price. If the offers are less than the demand, the campaigns purchased at the lowest CPM prices will not have a place in that month.

For campaigns that have not initially been given a place due to high demand and low contact price, other TV 2 alternative products (refer to product index) that are not sold out can be selected.

In the case that all TV 2’s exposure products are sold out in a given month, in many cases it will be possible to purchase SPECIFICS.

CHARGES FOR PRIME TIME ADD-ON PURCHASES (5:00 P.M. – 11:00 P.M.)

Within an impression campaign, additional impressions can be delivered during prime time for an additional CPM of 10/20/30, corresponding to 50%/60%/70% delivery between 5:00 P.M. and 11:00 P.M.

OTHER OFFERS

TV 2 also offers other possibilities to meet the individual advertiser's requirements. Contact TV 2 Reklamesalg to hear more about:

  • Performance agreements
  • National and regional advertising
  • Charitable and humanitarian associations, etc.
  • Unconventional/limited distribution
  • Programme packages
  • Ongoing partnerships

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.