EXPOSURE PACKAGES AND CONTACT PRICES

The price of 1,000 exposures in 2022 is to be considered as a negotiated annual bid, which is agreed with TV 2 when concluding an annual contract. For advertisers who have not concluded an annual contract in a timely manner, a negotiated offer of 1,000 exposures (CPM price) is made ad-hoc before the start of the campaign.

OPTIONAL BID AT ORDER LEVEL

In 2022, an additional bid may be submitted for the annual negotiated contact price in the annual contract. The bid, which can optionally be applied to one or more orders in a given month, is included in the final contact price included in the stacking process of that month (see below).

CPM PRICE MODEL

The price at which a given campaign is purchased depends on the channel delivery requested, the month in which the campaign is to appear, and the TV 2 exposure product selected.

Thus, the CPM price agreed for 2022 is the starting point for the final CPM price at campaign level.

CPM bidx optional bid x Product index x Monthly index x Delivery index (Zulu/Charlie) x Spot index = Final CPM

DELIVERY ON EXPOSURE CAMPAIGNS FOR 2022

Exposure campaigns are delivered across TV 2's channels. The exact delivery depends on the delivery choice. For delivery with either TV 2 with Charlie or TV 2 with Zulu, the campaigns will be delivered on TV 2, TV 2 regional (Q1 2022), FRI, Sport, and Sport X as well as either Zulu or Charlie . Charlie exposure purchases are only provided on Charlie, and only on pure exposure campaigns (i.e. no 3-1, Off-prime or Classic).

PRODUCT INDEX

PRODUCT

2022 Index

TV 2 Exposure

128

TV 2 Exposure 3:1

108

TV 2 Classic

97

TV 2 Exposure Off-prime

84

TV 2 Exposure 3:1 Off-prime

75

 

MONTHLY INDEX

MONTH

INDEX 2022 

START WEEK

January

74

1

February

79

5

March

89

9

April

110

14

May

120

18

June

107

22

July

65

27

August

105

31

September

120

35

October

123

40

November

122

44

December

93

48

TV 2 reserves the right to adjust the index by up to 10 index points.

 

DELIVERY SELECTION

ZULU / CHARLIE

INDEX 2021

TV 2 w. TV 2 Charlie

94

TV 2 w. TV 2 Zulu

115

Charlie

94

STACKING PROCESS

After the monthly booking deadline, all exposure campaigns are stacked by contact price. If supply is less than demand, the campaigns purchased at the lowest CPM prices will not be placed in that month.

For campaigns that are not initially available due to high demand and low contact price, other TV 2 products (see product index) that are not sold out can be chosen as an alternative.

In case all TV 2 exposure products are sold out in a given month, it will be possible to buy Specifics in many cases.

OTHER OFFERS

TV 2 also offers other options to meet the needs of individual advertisers. Contact TV 2 Reklamesalg to learn more:

  • Performance agreements
  • National and regional advertising
  • General charitable and humanitarian associations, etc.
  • Biased/restricted distribution
  • Program packages
  • Continuous partnerships

Subject to change without notice - including printing errors, price changes, and out of stock.