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EXPOSURE PACKAGES & CONTACT PRICES

The price for 1,000 views in 2020 is considered as a negotiated offer that is agreed with TV 2 in accordance with the annual agreement. For advertisers who do not have a timely annual agreement in place, a negotiated offer for 1,000 views (CPM price) is made ad-hoc before the start of the campaign.

CPM PRICE MODEL

The price that a given campaign is purchased for depends on which channel delivery is requested, which month the campaign is to be run in, and which TV 2 exposure product has been selected.

The CPM price agreed for 2020 thus forms the basis for the final CPM price at campaign level.


CPM offer x Delivery index (Zulu/Charlie) x Monthly index x Product index x Spot index = Final CPM


The negotiated offer (CPM) is multiplied by 4 different indexes, depending on the choice of delivery, the month of advertising, the selected product and selected spot length.

DELIVERY SELECTION

ZULU / CHARLIE

INDEX 2020

TV 2 w. TV 2 Charlie

94

TV 2 w. TV 2 Zulu

115

MONTHLY INDEX

MONTH

INDEX 2020

START WEEK 2020

January

73

1

February

78

6

Marts

89

10

April

110

14

May

120

19

June

105

23

July

67

27

August

103

32

September

120

36

October

124

40

November

122

45

December

93

49

PRODUKT INDEX

PRODUCT 2020 Index
TV 2 Exposure 121
TV 2 Exposure 3:1 101
TV 2 Classic 95
TV 2 Exposure Off-prime 79
TV 2 Exposure 3:1 Off-prime 71

TV 2 reserves the right to adjust the above index by up to 10 index points.

STACKING PROCESS

After the monthly booking deadline, all exposure campaigns are stacked according to contact price. If the offers are less than the demand, the campaigns purchased at the lowest CPM prices will not have a place in that month.

For campaigns that have not initially been given a place due to high demand and low contact price, other TV 2 alternative products (refer to product index) that are not sold out can be selected.

In the case that all TV 2’s exposure products are sold out in a given month, in many cases it will be possible to purchase SPECIFICS.

THE BANK, TV

In 2020, the bank is only used for the value of any underdeliveries and adjustments. For the transfer of underdeliveries to the bank, a minimum amount of DKK 2,000 applies and receivables of less than DKK 2,000 lapses. Any banks deposits must be spent no later than 30 November 2020, and only any underdeliveries from December 2020 can be transferred to 2021.

Deposits in the TV Bank can not be transferred to TV 2s Digital Bank.

All bank deposits that are used on campaigns in 2020 will be deducted from the invoice.

OTHER OFFERS

TV 2 also offers other possibilities to meet the individual advertiser's requirements. Contact TV 2 Reklamesalg to hear more about:

  • Performance agreements
  • National and regional advertising
  • Charitable and humanitarian associations, etc.
  • Unconventional/limited distribution
  • Programme packages
  • Ongoing partnerships

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.