TV 2 SPORT & TV 2 SPORT X

In 2021, we offer the following Sports packages on TV 2 SPORT and TV 2 SPORT X:

• Handball World Championship, men

• Tennis

• Sportspackage

• Football

• NBA

Handball World Championship, Men

Handball World Championship, Men	2021
Target group	P 18+
Package type	January package
Number of exposures per package	3.000.000
Lowest bid per package	DKK 165.000
Placement of spot	Exposures are placed exclusively in blocks before/after Handball World Championship on TV 2 Sport.
Rights	Handball world Championship, Men

TENNIS

TENNIS	2021
Target group	P 18+
Package type	Quarterly package (flexible over the year)
Number of exposures per package	1.500.000
Lowest bid per package	DKK 100.000
Placement of spot	Exposures are placed exclusively in blocks before / after Tennis on TV 2 Sport & TV 2 Sport X
Rights	Among others Wimbledon, ATP and WTA

SPORTS PACKAGE

SPORTSPAKKE	2021
Target group	P 18+
Package type	Monthly packages
Number of exposures per package	3.000.000
Lowest bid per package	DKK 170.000 (high season) DKK 125.000 (Jan./Feb./July)
Placement of spot	Exposure campaign with delivery exclusively on TV 2 Sport & TV 2 Sport X
Rights	All rights

Foodball

LA LIGA AND SERIE-A	2021
Target group	M 20-60
Package type	January-June package
Number of exposures per package	2.500.000
Lowest bid per package	DKK 550.000
Placement of spot	Exposures are placed exclusively in blocks before / after Football on TV 2 Sport X
Rights	La Liga, Serie A and MLS
EUROPA LEAGUE	OFFERED DURING 2021
Target group	M 20-60
Package type	August-December package
Number of exposures per package	TBA
Lowest bid per package	TBA
Placement of spot	Exposures are placed exclusively in blocks before / after Football on TV 2 Sport X
Rights	Europa League

NBA

NBA	2021
Target group	M 20-60
Package type	Annual package
Number of exposures per package	300.000
Lowest bid per package	DKK 60.000
Placement of spot	Exposures are placed exclusively in blocks before / after the NBA on TV 2 Sport X
Rights	NBA

PRICE

TERMS

• A maximum of two advertisers per trade/category per package in the same period. Do not apply for the Sports Package (Monthly package)
• Spots are placed exclusively in ads before/after the requested sport/right. The Sports Package (Monthly package) will be delivered across all rights on TV 2 SPORT and TV 2 SPORT X.
• Exposure guarantee - i.e. no guarantee of being in all the blocks around the right during the period. Opportunity to purchase additional exposures if the exposures are delivered faster than estimated
• Exposures are delivered across viewing on TV (flow) and live streaming on TV 2 PLAY.
• The packages are calculated with a 30 sec spot. In case of another spot length the TV 2 Spot Index apply. In case of spot lengths below 30 sec the price will maintain and the number of exposures will be revised upwards.
• Handball, Tennis, and the Sports Package are offered in the target group P18+. Football and NBA are offered in the target group M20-60.
• Europa League are offered during 2021
• A single advertiser or brand may bid on multiple packages. However, each package may be assigned only one brand within a given period (with the exception of the monthly Sports Package).

HOW DO YOU BID?

• Send an email to sportspakker2021@tv2.dk with:
• Customer information — company and brand
• Package type
• Indicate desired period for quarterly and monthly packages
• Bid (if bidding on multiple packages, indicate bid per package)

All bidders will be contacted by TV 2 immediately after the deadline. Bids are binding.

DEADLINE

The bidding deadline is 12:00 P.M. on Friday, 18 December.

QUESTIONS

If you have questions, contact your TV 2 consultant.

We're looking forward to a great year for sports in 2021!

TV 2 reserves the right to make changes to these terms without notice, including to reflect or remedy typographical errors, price changes, and availability.