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PRODUCT AND PRICES

RUN OF SITE

TV 2 continues to keep few advert formats per page, and will continue working on optimising the placements on the page based on in-screen rate and in-screen time.

PRODUCT 

CPM

Run of Site

25

ROS Sticky

Analyses show that users are increasingly scrolling down the page faster. To ensure visibility, the possibility for optimising message comprehension and high viewability, the banner follows when scrolling down the site. The product is located on all article pages.

PRODUCT

CPM

ROS Sticky

30

DD WALLPAPER (FREQUENCE 3-5)

DD WALLPAPER was launched in 2013, and was a new way of thinking about ownership. The product considers the users' changed behaviour, where the front page is no longer the natural entrance. These days, the entrance to TV 2 is to a greater extent via links on social media or from search engines. At the same time, analyses show that the effect of the first exposure is far greater than any subsequent exposures, measured on parameters such as clicks and knowledge building. This is further documented by the fact that DD WALLPAPER achieves the same campaign response at frequency 1, which traditional ownership achieves at frequency 3. Coverage and Dominance (Frequency 3-5) guarantees you maximum visibility, maximum coverage and maximum impact.

PRODUCT 

CPM

DD Wallpaper (FREQUENCE 3-5)

150

Furthermore TV 2 still has the traditional day ownership and First Ownership.

PRODUCT

PRICE

Day ownership, Front page

74.000,-

INTERACTIVE VIDEO

The use of online video on TV 2's digital platforms has multiplied in a short time, and the goal is to continue this growth in 2020. TV 2 continuing, of course, to focus on quality, and therefore always only running one pre-roll spot before a content clip. It runs with a skip button after the first 15 seconds.

For the first time in 2017,TV 2 the possibility was introduced for running spots up to 6 seconds at a reduced price. TV 2 will in 2020 continue to focus on interactive video and the opportunities that are available for utilising this medium on the premises of the media.

ONLINE VIDEO 

CPM

10+

215

6 sec. spot

105

BRANDINGBANNER (930x600)

If you would like plenty of space, then BRANDINGBANNER is ideal for you. With its 930 × 600 px, strategically located on different locations on the site, there is plenty of opportunity for creative expression and great visibility. The format is either sold as 24-hour ownership with 100% SOV, or CPM-based with volume and running period of your choice.

BRANDINGBANNER 

PRICE

Front page+all section front pages

DKK 20.000

CPM

40 CPM

Click here to see an example of Brandingbanner (930x180)

INTERSCROLLER

INTERSCROLLER the solution is based on how users use TV 2's platforms, and provides a natural integration with greater visibility and greater impact as an advertiser. In this way, the product reports on average 3 times higher viewability and up to 5 times higher CTR than traditional mobile formats, and thus solves the problem of generally low viewability and smaller formats. INTERSCROLLER formats are offered on desktop, mobile and tablet, and are available on both browsers and apps. 

INTERSCROLLER 

CPM/PRICE

Mobile Interscroller
Run of site (web/app)

85 CPM

Tablet Interscroller
Run of site (web/app)

115 CPM

Desktop Interscroller
Run of site (web) 

200 CPM

Mobile Interscroller
Day ownership (TV2.DK) 

DKK 42.000

Tablet Interscroller
Day ownership (TV2.DK) 

DKK 25.000

Mobile Interscroller
Day ownership (APPS)

DKK 38.000

Tablet Interscroller
Day ownership (APP) 

DKK 12.000

TARGET YOUR CAMPAIGN

TV 2 will continue to focus in the coming years on gaining a superior knowledge of our users. A knowledge that can be used to give a more relevant message on an individual, editorial and commercial level. In order to deliver more relevant messages to our users, and to ensure that our advertisers can hit the right users, during the course of 2020 we expect to be able to run your campaign using TV 2's own user data. If you want to hear more about how we work with data, and how data can raise the effect of your investment onTV2.DK, you are welcome to contact your TV 2 consultant..

The segments:

  • Special placement on TV2.DK (arranged in context according to e.g. news, sports, lifestyle, weather, etc.)
  • Demography (gender, age, income, education, children in the household, etc.)
  • Geography (Region, town, etc.)
  • Interests (Cars, electronics, home, garden, travel, sport, BtB/Business, etc.)

ENGAGING FORMATS

Despite the fact that it has been around some years, in many ways, mobile advertising is still an immature product, where we have not yet fully realised how we can make the most of the unique features of a smartphone. In 2020, TV 2 will make it easier by utilising a number of these features, such as the accelerator, touchscreen or the built-in GPS. We have developed a number of formats that make it possible to use the mobile's unique functions, without having to increase the media budget production costs. If these are used for building creative, inspiring and engaging commercial messages, cases have shown that users reward them with more interaction and greater awareness, which results in greater impact.

TV 2 offers, among other things, these 3 creative solutions, which all ensure a high level of user engagement:

  • Accelerator
    The format can be used if you want to communicate several offers in the same banner, or if you want to display different images, e.g. different perspectives or product variants of a car.
  • Scrape
    The format can be used can be used if you want to reveal a message. For example, a new car model, where the old one is scraped away and the new design appears. This format is therefore particularly suited to e.g. extending a range, price reductions for sale or Black Friday, etc.
  • Panorama
    The technique is the same as when TV 2 shows 360 degree videos from the dancefloor in ”Vild med dans.” The format can be used e.g. if you want to show a view from a travel destination or a specific hotel where the user can then pan around in the view. Or if the advertiser wants a smoother transition between creative processes than the one we know today from the 'Cube Swipe' format.

CREATIVE MOBILE SOLUTIONS

CPM

Accelerator

50

Scrape

40

Panorama

50

TRADITIONAL MOBILE

TV 2 still offers traditional mobile advertising with the same high standards as before.

MOBIL/TABLET 

CPM

Mobil, Run of Site web/app

30 CPM

Tablet, Run of Site web/app

35 CPM

DOCUMENTATION

To address the problem of documenting the full potential of the mobile, TV 2 works continuously on solutions that aim to measure the effect of mobile advertising in better ways than are available today.

Specifications on all digital products can be found here

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.