Media agencies have a direct connection to TV 2 Medialink, which allows them to request, book and change online. TV 2 Reklameplanlægning acts on behalf of non-online agencies. The following description of advertising time booking will therefore mention both online and non-online agency options. Agencies that book online are responsible for what they book and for checking that campaigns are booked correctly. Agencies have a separate responsibility to always check in Medialink that TV 2 has placed the correct commercials on the booked views.
For more information about TV 2 Medialink, please contact TV 2 Reklameplanlægning.
MONTHLY PLAN, SPECIFIC PURCHASE TV 2
Reklameplanlægning publishes monthly plans (usually for a 4 or 5 week period) indicating fixed programmes and expected number of Exposures (P18+) on the advertising blocks. Also, any demand surcharge/deduction is indicated. These surcharges/deductions do not change the weekly plan.
WEEKLY PLAN, SPECIFIC PURCHASE TV 2
Reklameplanlægning publishes weekly schedules every Tuesday. The plans include an overview showing TV 2's programming schedule, including final Exposures (P18+) expectation on all blocks and other relevant information.
BOOKING OF SPECIFICS TV 2 , SPECIAL PLACEMENT AND CLEAN-UP
Advertising time is ordered via Medialink and is binding on the ordering party. Medialink agencies download campaign summaries from the system as confirmation. Campaign summaries sent/received at the time of booking on monthly plans contain only the provisional prices, as the final block price is determined only based on the final expectation for Exposures (18+). Placement can be booked in the advertising blocks shown in the monthly and weekly plans.
When booking on a new monthly plan/special placement on a weekly plan, an alternative placement (2nd priority) can be specified for each booking (1st priority).
The bookings/requests can have bids indicated if so chosen. The maximum campaign budget must be indicated on each order. From this maximum budget, requests can be entered for a value of 150% of this. The maximum campaign budget must be equal to the maximum budget actually requested to be invoiced on the order, and the campaign budget cannot be subsequently reduced. Once a sorting of requests has been completed, the agencies are obliged to remove, within a maximum of 24 hours, unwanted views which exceed the maximum budget indicated.
TV 2 Reklameplanlægning reserves the right to delete spots so that the actual budget of the campaign matches the maximum budget.
CAMPAIGN MANAGEMENT IN PRACTICE, SPECIFIC PURCHASE TV 2
Orders cannot continue across monthly bookings. The monthly booking period is defined by the weeks included in a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked.
It is important for TV 2 that the booked campaigns do not take up more space than is actually intended, and a weekly check is therefore carried out to ensure that no campaigns are over budget. If a campaign's booked budget exceeds the campaign's maximum budget by +10% or DKK 25,000, a weekly fee of DKK 5,000 will be charged. This means that a campaign's booked budget can only be (up to) +10% more than the campaign's maximum budget if the amount in DKK booked above the campaign's maximum budget is also below DKK 25,000. The fee is automatically deducted in the bank and the fee is deducted weekly as long as the campaign is over budget.
BOOKING DEADLINES, SPECIFICS TV 2
Special placement according to the monthly plan can be made 2 to 3 weeks before the deadline, until Tuesday at 12:00, approximately two weeks before the commencement of the monthly plan.
Additional purchases according to the monthly plan can be made from the following day (Wednesday) at 14:00 until Friday at 17:00 in the week before the current weekly plan is published.
Additional purchases according to the monthly plan must be completed by Monday at 14:00 the following week, i.e. the Monday before the viewing week.
WAITING LIST - SPECIFIC PURCHASE ON TV 2
If there is no advertising time available at a desired placement, it is possible to get on the waiting list. 1st priority can always get on the waiting list. 2nd priority(ies) will only get on the waiting list if 1st priority is on the waiting list. When sorting requests, the priority is cancelled and in case of too much on the waiting list compared to the allowed, the excess must be removed after the above sorting under Booking and Special Placement.
A maximum of 10 views per block can be accepted on the waiting list on the monthly plan and five per block on the weekly plan.
TIMELY BOOKING OF EXPOSURE CAMPAIGNS
Exposure campaigns booked at the same time as Specifics campaigns - before the monthly booking deadline - are eligible for a timely booking index of 99.5. (index 98 for timely annual contract).
Exposure campaign orders cannot continue across monthly bookings. The monthly booking period is defined by the weeks included in a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked.
GUIDELINES FOR BOOKING EXPOSURE CAMPAIGNS
For exposure campaigns on TV 2 channels, the following buying corridors apply if the campaign is 3 days or shorter:
- Minimum 250,000 non-indexed exposures per order line per day (minimum 250,000 per day means that an order line time-limited to e.g. 40 hours must contain at least 250,000 * (40 / 24) = 416,666 exp in total)
- Maximum of 3,500,000 non-indexed exposures per order line per day.
For longer exposure campaigns on TV 2's channels, the following buying corridors apply:
- For campaigns running longer than 3 days, a minimum of 500,000 non-indexed exposures per week must be ordered.
- Maximum of 4,500,000 non-indexed exposures per order line per day
Maximum exposure levels per product per week:
Exposure campaigns: max. 12,000,000 exposures per week
3:1 exposure campaigns: no weekly maximum
Exposure campaigns and 3:1 exposure campaigns off-prime: max. 3,500,000 exposures per week
Classic exposure campaigns: max. 8,500,000 exposures per week
Subject to change without notice - including printing errors, price changes, and out of stock.