Media agencies have direct access to TV 2 Medialink, which gives them the possibility to make online requests, bookings and amendments. TV 2 Advertising Planning acts on behalf of non-online agencies. Therefore, in the following description of ordering advertising time, there will be options for both online and non-online agencies. Agencies that book online, are liable for their bookings and are responsible for continuously checking that the campaigns have been correctly booked. Agencies also have a separate responsibility for always checking Medialink that TV 2 has put the correct commercial films on the booked airings.
If you would like further information about TV 2 Medialink, please address any enquiries to TV 2 Advertising Planning.
MONTHLY PLAN, SPECIFICS PURCHASE TV 2
The Advertising Planning publishes monthly plans (usually for a 4 or 5-week period) specifying fixed programmes and expected number of exposures (P18 +) on the advertising blocks. It may also show any request surcharges/deductions. These surcharges/deductions do not change on the weekly plan.
WEEKLY PLAN, SPECIFICS PURCHASE TV 2
The Advertising Planning publishes the weekly plans every Tuesday. The plans contain an overview showing TV 2's programme interface, including the expected final Exposures (P18 +) on all blocks as well as other relevant information.
BOOKING OF SPECIFICS TV 2, SPECIAL PLACEMENT AND CLEANING UP
Booking of advertising time, is by Medialink - and is binding for the order giver. Medialink agencies retrieve their own campaign overviews in the system as confirmation. Campaign listings that are broadcast/retrieved in connection with bookings on monthly plans only contain the preliminary prices, as the final block price is first determined based on the final expectation for Exposures (18+). Placements can be booked in the advertising blocks that can be seen in the monthly and weekly plans.
When booking a new monthly plan/special placement on a weekly plan, an alternative placement (2nd priority) can be specified for each booking (1st priority).
The bookings/requests can be applied to offers of your choice. The maximum campaign budget must be stated on the individual order. Based on this maximum budget, requests corresponding to a value of 150% of this can be entered. The maximum campaign budget must be equal to the maximum budget actually charged on the order and the campaign budget cannot subsequently be reduced. Once the incoming requests have been sorted, the agencies are required, within a maximum of 24 hours, to remove any unwanted viewings that exceed the stated maximum budget.
TV 2 Advertising planning reserves the right to delete the spot so that the actual budget of the campaign matches the maximum budget.
CAMPAIGN MANAGEMENT IN PRACTICE, SPECIFICS PURCHASE TV 2
Orders cannot run over monthly bookings. The monthly booking period is defined by the weeks that comprise a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked.
It is important for TV 2 that the booked campaigns do not take up more place than actually intended, and therefore a weekly check needs to be conducted to ensure that campaigns do not run over budget. If a campaign's booked budget exceeds the max. budget with +10% or DKK 25,000, a weekly fee of DKK 5,000 will be added. This means that a campaign's booked budget can only be (up to) +10% above the campaign's max. budget if the amount in DKK that is booked over the campaign's max. budget, at the same time is below DKK 25,000. The fee is automatically deducted from the bank and the fee is deducted on a weekly basis as long as the campaign remains over budget.
BOOKING DEADLINES, SPECIFICS TV 2
Special placement by monthly plan can be made two to three weeks before the deadline, until Tuesday at 12.00pm, approx. two weeks before the monthly plan is implemented.
Extra purchases by monthly plan can be made from the following day (Wednesday) at 2.00pm until Friday at 5.00pm in the week before the current weekly plan is published.
Special placement by weekly plan can usually be made from Wednesday at 9.00am until Thursday at 12.00pm. Extra purchases by monthly plan must be completed no later than Monday at 2.00pm the following week, i.e. the Monday before the week of airing.
WAITING LISTS - SPECIFICS PURCHASE TV 2
If there is no available advertising time for the requested placement, it is possible to be put on the waiting list. 1st priority can always come on the waiting list. 2nd priority(s) can only come on the waiting list if 1st priority is on the waiting list. The priority lapses when the requests are sorted, and in the case of having too much on the waiting list in relation to what is permissible, any excess must be removed in accordance with the above-mentioned sorting under Booking and Special Placement.
A maximum of 10 airings per block is allowed on the waiting list for the monthly plan and five per block for the weekly plan.
TIMELY BOOKING OF EXPSOSURE CAMPAIGNS
Exposure campaigns booked at the same time as SPECIFICScampaigns - before the monthly booking deadline - are entitled to a timely booking index of 99.5. (index 98 for timely annual agreements).
Exposure campaign orders cannot run over monthly bookings. The monthly booking period is defined by the weeks that comprise a monthly booking. If a campaign/order runs over several monthly bookings, a new order number is created when the following month is booked.
We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.
GUIDELINES FOR IMPRESSION CAMPAIGN BOOKING
The following purchase limits apply to impression campaigns on TV 2's channels lasting 3 days or fewer: Minimum of 250,000 unindexed impressions per order line per day (minimum of 250,000 per day means that an order line limited to (e.g.) 40 hours must contain a total of at least 250,000 * (40 / 24) = 416,666 impressions). Maximum of 4,500,000 unindexed impressions per order line per day. The following purchase limits apply to longer impression campaigns on TV 2's channels:For campaigns lasting longer than 3 days, a minimum of 500,000 unindexed impressions per week must be ordered.
TV 2 reserves the right to make changes to these terms without notice, including to reflect or remedy typographical errors, price changes, and availability.