SPECIFICS TV 2

The price of an airing is determined by the expected number of viewers aged 18 + and the expected broadcasting time of the advert block. The price is expressed using a unit price per 1,000 viewer contacts (CPM).

In 2021, it is the number of weeks that an advertiser actively buys SPECIFICS, which determine the net price to be used. An active week is defines as a weekly purchase of min. DKK 1.7 million viewers for 30 sec.

The final prices are determined based on the insertion pattern.

Example:

For advertisers who buy SPECIFICS 19 weeks a year, a 30-second spot in an advertising block estimated at 425,000 exposures (18+) in the time frame 5:00pm to 11:00pm in October 2021, 425,000 x 105/1,000 = DKK 44.625,-.

NUMBER OF ACTIVE SPECIFICS WEEKS: 40+ WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 39 27
February 40 28
Marts 55 36
April 69 45
May 77 49
June 61 40
July 36 27
August 60 40
September 72 47
October 77 48
November 77 48
December 53 35

NUMBER OF ACTIVE SPECIFICS WEEKS: 14-39 WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 54 34
February 58 38
Marts 77 48
April 93 59
May 102 61
June 83 50
July 45 32
August 79 48
September 96 58
October 105 65
November 105 65
December 73 44

NUMBER OF ACTIVE SPECIFICS WEEKS: 5-13 WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 75 45
February 76 49
Marts 101 63
April 114 78
May 123 79
June 101 69
July 61 45
August 99 66
September 117 77
October 123 79
November 123 79
December 90 59

ADVERTISING BELOW 1.7M EXPOSURES PER WEEK

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 88 55
February 89 56
Marts 113 70
April 131 87
May 144 90
June 129 83
July 76 55
August 123 80
September 144 91
October 152 95
November 152 95
December 113 71

TV 2 reserves the right to adjust prices by up to 5%.

SPECIFICS PLUS TV 2

SPECIFICS PLUS is a product intended for advertisers who want to book a quality campaign, which can first be booked after the normal monthly booking deadline.The product is only offered for new campaigns for products that are not already announced in that month. Specific Plus is thus not a tool for buying up on already booked Specific campaigns that have not reached their budget.

A 10% surcharge on the order's total budget will give you the following benefits:

  • Late campaign booking, latest 12:00pm on the Tuesday before the week of airing.
  • Placement security (against payment of avg. offer)
  • Exceptional compensation rules
  • Possibility to purchase SPECIFICS Plus in combination with linked Exposure package (3:1)

The offer for SPECIFICS Plus is managed by TV 2 Reklamesalg.

OFFER

When entering requests for monthly and weekly plans, individuals spots can be assigned an offer of your choice. The size of the offer may determine whether the spot gets a space in the desired block. If an offer is required for the advertising block, the spots are prioritised according the the size of the offer.

REQUEST SURCHARGE/DEDUCTION

A surcharge/deduction can be added/deducted from the basic price of certain advertising blocks. The size of any such surcharge/deduction will be stated in TV 2 Reklamesalg's monthly plan/weekly plan and will be determined by TV 2 Data & Insight.

PLACEMENT IN BLOCK

Airings can be booked first, second, second to last or last in a advertising block against a surcharge. The surcharge comprises 5% first in the block and 3% last in the block (basic price +/- surcharge/deduction). The surcharge is also 3% for being no. 2 in the block and 1% for being second to last in the block.

MONTHLY VOLUME ON SPECIFIC PURCHASE

A monthly discount is given based on the realised SPECIFIC revenue per month. This is the total revenue per advertiser per month on SPECIFIC isolated purchases that activate a discount, see table below.

NET BUDGET 2021

CASH DISCOUNT

0 – 99.999

6,00%

100.000 – 199.999

6,30%

200.000 – 299.999

6,70%

300.000 – 399.999

7,00%

400.000 – 499.999

7,30%

500.000 – 599.999

7,60%

600.000 – 699.999

8,00%

700.000 – 799.999

8,30%

800.000 – 899.999

8,60%

900.000 – 999.999

8,90%

1.000.000 – 1.099.999

9,20%

1.100.000 – 1.199.999

9,50%

1.200.000 – 1.299.999

9,80%

1.300.000 – 1.399.999

10,10%

1.400.000 – 1.499.999

10,40%

1.500.000 – 1.599.999

10,70%

1.600.000 -

11,00%

With a revenue over DKK 1.6 million per month, a discount of 11.0% is given. The discounts are deducted at spot level.

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.