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SPECIFICS TV 2

The price of an airing is determined by the expected number of viewers aged 18 + and the expected broadcasting time of the advert block. The price is expressed using a unit price per 1,000 viewer contacts (CPM).

In 2020, it is the number of weeks that an advertiser actively buys SPECIFICS, which determine the net price to be used. An active week is defines as a weekly purchase of min. DKK 1.7 million viewers for 30 sec.

The final prices are determined based on the insertion pattern.

Example:

For advertisers who buy SPECIFICS 19 weeks a year, a 30-second spot in an advertising block estimated at 425,000 exposures (18+) in the time frame 6:00pm to 11:00pm in October 2020, 425,000 x 101/1,000 = DKK 42.925,-.

NUMBER OF ACTIVE SPECIFICS WEEKS: 40+ WEEKS

Specifics TV 2 P18+ Prime P18+ Off-prime
January 38 26
February 39 27
Marts 53 35
April 67 44
May 74 48
June 59 39
July 35 26
August 58 39
September 70 46
October 74 47
November 74 47
December 51 34

NUMBER OF ACTIVE SPECIFICS WEEKS: 14-39 WEEKS

Specifics TV 2 P18+ Prime P18+ Off-prime
January 52 33
February 56 37
Marts 74 47
April 90 57
May 99 59
June 80 49
July 43 31
August 76 47
September 93 56
October 101 63
November 101 63
December 71 43

NUMBER OF ACTIVE SPECIFICS WEEKS: 5-13 WEEKS

Specifics TV 2 P18+ Prime P18+ Off-prime
January 72 44
February 73 48
Marts 98 61
April 110 76
May 119 77
June 98 67
July 59 44
August 96 64
September 113 75
October 119 77
November 119 77
December 87 57

ADVERTISING BELOW 1.7M EXPOSURES PER WEEK

Specifics TV 2 P18+ Prime P18+ Off-prime
January 85 53
February 86 54
Marts 109 68
April 127 84
May 139 87
June 125 81
July 73 53
August 119 78
September 139 88
October 147 92
November 147 92
December 109 69

TV 2 reserves the right to adjust prices by up to 5%.

SPECIFICS PLUS TV 2

SPECIFICS PLUS is a product intended for advertisers who want to book a quality campaign, which can first be booked after the normal monthly booking deadline.The product is only offered for new campaigns for products that are not already announced in that month. Specific Plus is thus not a tool for buying up on already booked Specific campaigns that have not reached their budget.

A 10% surcharge on the order's total budget will give you the following benefits:

  • Late campaign booking, latest 12:00pm on the Tuesday before the week of airing.
  • Placement security (against payment of avg. offer)
  • Exceptional compensation rules
  • Possibility to purchase SPECIFICS Plus in combination with linked Exposure package (3:1)

The offer for SPECIFICS Plus is managed by TV 2 Reklamesalg.

OFFER

When entering requests for monthly and weekly plans, individuals spots can be assigned an offer of your choice. The size of the offer may determine whether the spot gets a space in the desired block. If an offer is required for the advertising block, the spots are prioritised according the the size of the offer.

REQUEST SURCHARGE/DEDUCTION

A surcharge/deduction can be added/deducted from the basic price of certain advertising blocks. The size of any such surcharge/deduction will be stated in TV 2 Reklamesalg's monthly plan/weekly plan and will be determined by TV 2 Analysis.

PLACEMENT IN BLOCK

Airings can be booked first, second, second to last or last in a advertising block against a surcharge. The surcharge comprises 5% first in the block and 3% last in the block (basic price +/- surcharge/deduction). The surcharge is also 3% for being no. 2 in the block and 1% for being second to last in the block.

MONTHLY VOLUME ON SPECIFIC PURCHASE

A monthly discount is given based on the realised SPECIFIC revenue per month. This is the total revenue per advertiser per month on SPECIFIC isolated purchases that activate a discount, see table below.

NET BUDGET 2020

CASH DISCOUNT

0 – 99.999

6,00%

100.000 – 199.999

6,30%

200.000 – 299.999

6,70%

300.000 – 399.999

7,00%

400.000 – 499.999

7,30%

500.000 – 599.999

7,60%

600.000 – 699.999

8,00%

700.000 – 799.999

8,30%

800.000 – 899.999

8,60%

900.000 – 999.999

8,90%

1.000.000 – 1.099.999

9,20%

1.100.000 – 1.199.999

9,50%

1.200.000 – 1.299.999

9,80%

1.300.000 – 1.399.999

10,10%

1.400.000 – 1.499.999

10,40%

1.500.000 – 1.599.999

10,70%

1.600.000 -

11,00%

With a revenue over DKK 1.6 million per month, a discount of 11.0% is given. The discounts are deducted at spot level.

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.