SPECIFICS TV 2

On TV 2, the price for one view is determined by the expected number of viewers aged 18+ and the expected viewing time of the advertising block. The price is expressed as a unit price per 1,000 viewer contacts (CPM).

In 2022, the number of weeks an advertiser actively buys Specifics will determine which net price table to use. An active week is defined as a weekly purchase of at least 1.7 million exposures.

The final prices are determined by the advertising pattern.

Example:

For an advertiser buying Specifics 19 weeks a year, a 30 second spot in an advertising block estimated at 425,000 Exposures (18+) in the period from 17:00 to 23:00 in October 2022, costs 425,000 x 104/1,000 = DKK 44,200.

NUMBER OF ACTIVE SPECIFICS WEEKS: 40+ WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 41 29
February 43 30
Marts 54 35
April 68 45
May 76 48
June 65 43
July 37 28
August 64 42
September 73 47
October 76 48
November 77 48
December 53 36

NUMBER OF ACTIVE SPECIFICS WEEKS: 14-39 WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 58 36
February 62 40
Marts 76 47
April 92 58
May 101 61
June 87 53
July 47 33
August 84 51
September 97 59
October 104 64
November 105 65
December 73 46

NUMBER OF ACTIVE SPECIFICS WEEKS: 5-13 WEEKS

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 76 48
February 80 52
Marts 97 61
April 113 77
May 122 79
June 107 71
July 64 44
August 105 68
September 119 78
October 123 80
November 123 79
December 93 61

ADVERTISING BELOW 1.7M EXPOSURES PER WEEK

Specifics TV 2

P18+ Prime

(5.00pm to 11.00pm)

P18+ Off-prime
January 91 58
February 95 60
Marts 112 69
April 132 86
May 144 92
June 132 84
July 80 52
August 128 82
September 144 92
October 149 94
November 152 95
December 113 71

TV 2 reserves the right to adjust prices by up to 5%.

SPECIFICS PLUS TV 2

Specific Plus is a product designed for advertisers who want to book a quality campaign that can only be booked after the normal monthly booking deadline. The product is only offered for new campaigns for products that are not already advertised in that month. Therefore, Specific Plus is not a tool for buying up already booked Specific campaigns that have not reached their budget.

For a 10% surcharge on the total budget of the order, you can get the following benefits:

  • Late booking of the campaign, at the latest by 12:00 on Tuesday before the viewing week
  • Placement security (against payment of average bid)
  • Extraordinary compensation rules
  • Option to purchase Specifics Plus combined with coupled Exposure Package (3:1)

The offer of Specifics Plus is managed by TV 2 Reklamesalg.

BID

When entering requests on a monthly and weekly plan, a bid of your choice can be added to each spot. The size of the bid may determine whether the spot is placed in the desired block. If offers are required in the advertising block, spots are prioritised according to the bid amount.

DEMAND SURCHARGE/DEDUCTION

A surcharge/deduction may be added to/deducted from the basic price of certain advertising blocks. The amount of such surcharge/deduction will be set out in TV 2 Advertising's monthly/weekly plan and determined by TV 2 Data & Insight.

PLACEMENT IN BLOCK

Views can be booked first, second, penultimate, or last in an advertising block for a surcharge. The surcharge is 5% first in the block and 3% last in the block (basic price +/- surcharge/deduction). The supplement is also 3% for the second spot in the block and 1% for the penultimate spot in the block.

PURCHASE OF PLACEMENT ON PLAY

When purchasing Specifics placements placed in primetime, the corresponding block placement can be purchased on PLAY.

The price is calculated based on a percentage premium of the total spot price. TV 2 determines the percentage surcharge for additional purchases on a monthly basis prior to monthly booking.

MONTHLY VOLUME DISCOUNT ON PURCHASES OF SPECIFIC

The monthly discount is given based on the Specific turnover realised per month. It is the total turnover per advertiser per month on Specific purchases in isolation that triggers a discount, cf. the table below.

NET BUDGET 2021

CASH DISCOUNT

0 – 99.999

6,00%

100.000 – 199.999

6,30%

200.000 – 299.999

6,70%

300.000 – 399.999

7,00%

400.000 – 499.999

7,30%

500.000 – 599.999

7,60%

600.000 – 699.999

8,00%

700.000 – 799.999

8,30%

800.000 – 899.999

8,60%

900.000 – 999.999

8,90%

1.000.000 – 1.099.999

9,20%

1.100.000 – 1.199.999

9,50%

1.200.000 – 1.299.999

9,80%

1.300.000 – 1.399.999

10,10%

1.400.000 – 1.499.999

10,40%

1.500.000 – 1.599.999

10,70%

1.600.000 -

11,00%

For turnover exceeding DKK 1.6 million per month, the 11.0% discount continues to apply. Discounts are deducted at spot level.

Subject to change without notice - including printing errors, price changes, and out of stock.