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When SPECIFICS or Exposure Campaigns are bought on TV 2 the advertisers are given a guarantee for that individual campaign. On the SPECIFICS purchase, the expected Exposures (18+), of a given spot, are closely linked to the pricing, and the guarantee ensures the advertiser the delivery of the number of exposures ordered. If the campaign does not achieve the expected number of exposures, TV 2 Advertising Planning will place the remaining exposures guaranteed by the guarantee in direct connection with the campaign. If different spot lengths have been used in the campaign, the compensation is calculated using the spot price index. If the campaign is unable to continue after a certain weekday, it will be indicated in the comment box in TV 2 Medialink, also for the purpose of placing any compensation spots at the end of the campaign.


If an order consists of a minimum of DKK 2 million exposures, and runs over a minimum of 14 days while the advertiser still experiences an underdelivery of more than 250,000 exposures, a 100% compensation is offered on the exposures that exceed 250,000 (SPECIFICS Plus though 200%).

For example, an order that has an underdelivery of 430,000 exposures will have the value of the first 250,000 exposures set in the bank 1: 1. The remaining 180,000 exposures will be compensated by 100% and therefore redeem a value of 360,000 exposures. An underdelivery of 430,000 will thus redeem 610,000 exposures in total. However, total compensation for underdelivery that exceeds the value of the order can never be paid.

These compensation rules apply only to the timely conclusion of the annual agreement and do not include Classic or Split Risc products. As a consequence of a new legislation per July 1st 2020, the extraordinary compensation will NOT be offered to advertisers who advertise for games/gambling business or for consumer loan/consumer loan business.


For Exposure campaigns that run three whole days or less, all extraordinary compensation in connection with underdeliveries will lapse.


For exposure campaigns on TV 2's channels, the following purchasing rules apply if the campaign is 3 days or shorter:

  • A minimum of 250,000 unindexed exposures per order line per day (minimum 250,000 per day means that an order line which is time-limited to e.g. 40 hours, must contain at least 250,000 * (40/24) = 416,666 exp total)
  • A maximum of 4,500,000 unindexed exposures per order line per day

For longer exposure campaigns on TV 2's channels, the following purchasing rules apply:

  • For campaigns that last longer than 3 days, a minimum of 750,000 unindexed exposures per week must be ordered.


If a campaign is running continuously for the same company TV 2 it is considered as one campaign, regardless of whether multiple products have to be advertised or different commercials are used. In the case that campaigns are not setup under these guidelines TV 2 Medialink, reserves TV 2 the right to merge the campaigns. If there is a break in the campaign of over 21 days, TV 2 this is defined as a new campaign with a new campaign number.


Exposures are calculated on the basis of the viewings that have been made live or time-shifted in up to 7 days after the date of broadcasting. As a rule, campaigns will be calculated 8 working days after the campaign has ended and include live and time-shifted viewings until this day. Views on other platforms than TV also count as TV.

We reserve the right to make immediate changes – including reservations for printing errors, price changes and out of stock items.